Cake Beauty was established in 2003 by president and founder, Heather Reier. Her vision was to create a line of products that combined style, innovation and supreme quality with indulgent products that are 90 to 95 per cent high quality, natural ingredients and are 100 per cent paraben-free. To promote her new company, Reier created a grass-roots style public relations campaign that landed Cake Beauty in over 40 magazines in the first year.
The collection is currently sold throughout Canada, the United States, the UK, Germany and Kuwait. Heather continues to be the driving creative force behind Cake Beauty, leading it to become one of Canada’s top cult beauty companies. Reier has a Bachelor of Arts Degree in Political Science from the University of Western Ontario and currently lives in the Beaches with her husband and two young children.
1. What did you want to be when you were 10 years old? Teacher. (My mom was a teacher)
2. If you couldn’t do the work you're doing anymore, what would you do? Interior design
3. In your fridge right now, you would find... tons of raw fruit and vegetables
4. How you'd spend a dream weekend... Couples Swept Away in Negril with my husband.
5. Coffee or tea? Coffee
6. Salad, fries or half-and-half? Salad
7. Are you a morning person or a night owl? Morning
8. If you had to eat one cuisine for the rest of your life, it would be? Italian
9. Best words of advice you’ve ever been given? Don’t sweat the small stuff (advice from my dad)
10. How did you get to where you are in your career? Hard work and resilience
11. End this sentence for me: I can’t start my day without my... good morning hugs from my kids
12. Did you have a nickname in school and would you share it? I didn’t have a school nickname, but my dad called me “H” at home
13. Haircut you most regret? Super short bob when I was 22. It made me look 15.
14. Fashion era you most admire? 1960s
15. How many lipsticks are in your purse right now? 7. I love lipstick and gloss.
16. How do you feel about Pantone’s colour of the year (dazzling blue)? It is fresh and vibrant. I like it.
17. Best book you’ve read in the past year? How Children Succeed by Paul Tough. A very interesting read on many levels.
18. Design/food/style trend you can’t wait to be over? Stud overkill (shoes, jackets, pants)
19. Design/food/style trend you wish more people were into? Fresh juicing
20. If you had to take up residence in a celebrity home, whose would it be? Sheryl Sandberg
21. Celebrity crush? Adam Levine.
22. App you can’t live without? Uber
23. Android or iPhone? Blackberry all the way.
24. Ideal vacation spot? Barbados
25. The one word you would use to describe Canada is... cozy
